IDC’s latest research shows that Apple’s iOS is now far behind Android in the race to be the world’s most-used tablet operating system. Wow, who would have thought as just 1 year ago, the iPad running iOS was the leader by a wide margin.
According to IDC, Apple shipped 14.6 million iPads in the second quarter of 2013, a 14% drop from the 17 million tablets it shipped in Q2 2013. Over that same time, Android tablet shipments surged from 10.7 million in Q2 2012 to 28.2 million in Q2 2013, an increase of just under 163%. These reverse trajectories caused iOS and Android’s market shares to essentially flip over the past year: While Apple held a 60.3% market share and Android held a 38% market share in Q2 2012, Android now holds a 62.6% market share and Apple holds a 32.5% market share.