For any business that has specific geographical target market limitations, local search marketing is a critical but very often overlooked marketing focus. We believe it is so important that it cannot simply be grouped under SEO (search engine optimization) although the two are very closely linked.
Typically businesses that can primarily only service clients within a certain geographical radius are best served by focusing their efforts on local search marketing. Businesses that this applies to are one’s that offer a product or service only within a specific area for example: hair and beauty salons, bars and restaurants, tradespeople such as plumbers and electricians, health and fitness businesses such as personal trainers and yoga studios, telephone and computer service technicians, vehicle body shops and repair businesses, cleaning services, car washes, doctors and dentists plus other health-care professionals, etc. etc. – we’re sure you get the idea 🙂
If your business either fully or partially falls in this specific geographical target market limitation category, then you really need to seriously consider a Local Search Marketing strategy which can give you the edge over your competitors.
Please contact us for a ‘no obligation whatsoever’ discussion about your needs and we can then offer our advice and recommendations to fit your budget and objectives.