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Another iPhone 4 issue

You got to feel a bit sorry for the guys at Apple who since the iPhone 2G was first released have been basking in glory and an unprecedented media spotlight of awe that has put them on an almost God-like pedestal. Well unfortunately it seems that the awe has now turned to ‘aw shucks’ and ‘what else can go wrong with the iPhone 4?”.

Numerous online comments, customer complaints and blog Posts have been surfacing about the glass back of the iPhone 4 getting badly scratched and even hairline cracks. This is being caused by ‘slip-on cases’ of the kind that cover the back and occasionally front. Dirt and other loose bits of debris end up in that space between the glass and the cover. Over time, that can lead to a shattered back iPhone as small scratches grow to become large cracks that travel across the back of the device, much like a ding on a windshield. After ‘Antennagate’ the iPhone engineering team identified this other potential design flaw that appears to have sent them into lockdown, and has them working behind the scenes in what’s been described as something of a quiet panic to preempt any further tarnishing the iPhone brand. Apple is afraid you might buy a standard slide-on iPhone case, put it on your phone, and then discover the next time you take it off that the entire back of your device has been shattered by no fault of your own.

Although many iPhone 4 owners are very happy with their phone, there has been exponentially more complains and dissatisfaction with this latest iPhone 4 version than all previous 3 versions combined. I’m sure this was not what the Apple marketing guys had in mind when they coined their iPhone 4 catch phrase “This changes everything. Again”. Insufficient product testing and quality control is simply the result of having a 12 month product life-cycle where the public expectation now is for Apple to deliver a newer and better iPhone device every July.

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