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Adult Sites get their own .xxx domain extension

Adult sites can now officially register under the .xxx domain extension, the domain’s operator, ICM Registry, announced today.

The new .xxx top-level domain is open not just to porn sites but to nonporn sites that want to block the use of their names on the .xxx domain. Located in Florida, ICM is managing and supporting the new domain but will work with 50 individual registrars around the world to handle the actual registrations. Promoting the advantages of .xxx to potential customers, ICM said that holders of the domain name will be able to tap into global marketing campaigns and greater awareness of their sites. ICM is also establishing a search portal for .xxx sites that it believes will generate more traffic.

Each .xxx site will be scanned daily by McAfee to prevent the spread of malware. These sites will also offer a Metacert “electronic label” as part of an effort to help parents better block access for their children, ICM said.

Registrations for a .xxx domain will begin with what ICM calls a 50-day “sunrise” period, which gives companies both in and outside the porn industry 50 days to register for or block themselves from the domain. Specifically, Sunrise A will handle registrations from adult sites, while Sunrise B will be geared for companies outside the online porn industry.

After that, a “land rush” period will start on November 8 during which time businesses will have access to any remaining .xxx addresses for 17 days. Following that, .xxx addresses will move into general availability, ICM said.

After several years of rejecting and postponing an ultimate decision on the .xxx name, the Internet Corporation for Assigned Names and Numbers (ICANN) gave the domain the initial stamp of approval in June 2010. The domain received ICANN’s official OK in March 2011.

Application fees cost between $80 and $110, while each .xxx domain will cost around $100 a year. Companies that want to block their names from being used with a .xxx address have to pony up an “opt-out” registration fee of $200 to $300. On its Web site, ICM noted that domain name prices are set by each individual registrar.


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